Work
Each case study follows the same shape: the problem, my role, how I worked, what changed, and what I learned.
48%
of enterprise customers had zero sessions, which was invisible before this work
Infoblox
Built the first adoption analytics system for an enterprise product, found that many enterprise customers weren’t using it, and prototyped AI agents that cut PM busywork.
Product Space × Woodstock’s Pizza
Led a student consulting team that found why UC Davis students weren’t seeing a local pizza chain’s deals, then launched a campus GTM plan that drove revenue.
$1.08M
projected Year 3 revenue, 123% ROI at 25 customers
Array Networks
Built the market case, roadmap, and pricing model for a network security company entering Zero-Trust Network Access across Asia.
Competitions
Product Lead · UC Davis ProdCon · Feb 2026
1st of 42 teams
An AI post-graduation planner. I led a 4-person PM team through a 2-day sprint, synthesized 20+ interviews, grounded recommendations in UC Davis OASIS and verified alumni data, and built a campus GTM strategy.
Product Strategy & Financial Modeling · KPMG Case Competition · Mar 2026
4th of 100+ participants
An AI-assisted freight relay platform shaped by interviews with 10 drivers and 2 dispatchers. I built a $2.7M, 3-year business case projecting $6.98M Year 3 revenue and 97% investor ROI.
